How is your web marketing track different?

The web marketing track journey of 3 very different stylists and salon managers.

If you’ve taken a Web Marketing Track class at the WebMarketingTrack.com at Dramatics NYC media studio, then you’ve probably heard us talk about how each of our students’ Web Marketing Track – even those sharing the same profession – is going to be very different.

It all comes down to who the client base is of a particular individual as well as her or his comfort levels, interests and ultimately what he or she shares as “connections” with his or her customers.

These elements inform and fuel the digital tool and strategy choices that make up each successive campaign.

For members of the beauty industry, we are currently launching 3 very different stylists and salon managers – Harley, Yoni and Sparkle. Each of these individual web marketing tracks have similarities as well as differences. 

Things in common include their work is featured in the feature film "Diary of a Mad Magician", they have been through the beginning and advanced web marketing track classes, they have created web kits and these kits have received activation. 

So it is ready, set, go with the campaigns. These three Stylists/Managers differ in various ways including the salon location for Dramatics NYC they each manage, their personalities, their styles, their interests and more. 

Most importantly - in regards to all these areas - is how they are conducive to getting clients, retaining their loyalty and generating referrals.

In other words, the more fully realized each of these persons is as a “human brand” the more successful they will be at creating and maintaining relationships.

Why? Because they will have defined who they are and the kind of client best suited for him or her. It becomes a win-win situation of compatibility conducive to retaining loyalty and generating referrals.
 
Now let’s look at the beginning thesis concept for each of these professionals for further insight into how this works:

1. Harley – a fun, stylish nurturing person who is doing an online TV show called InstantLoveHarley.com that helps you look and feel your best. He has a deep caring for people and it shows in segments of his cyber program, a recent episode of which features Oprah’s Love Guru.
2. Yoni of StylistYoni.com – he’s known as the “stylist who teaches stylists to be stylists” and has a reputation of being so revered that people travel from all over the World just to study hairdressing with him. Think of just how good he can make you look and feel!  He is the consummate artist with the magic hands and polish to etamorphose your outside to match the captivating qualities of your world within.
3. Sparkle of StylistSparkle.com –she’s the wildly talented and spirited confidant with the twinkle in her eye and the contagious laugh who makes the transformation process fashionable and a joy. She has keen insights and intuitive adaptive qualities to creating the total image for a client that is both a breath of fresh air and compatible with your individual lifestyle. She does web fashion shows to reveal the latest looks that are just right for you.

 

Three hairdressers. Three different web marketing tracks.