Hi, David Michael here,

- with the latest collection of goodies from the brains of Yianni Stamas and us Media Whiz Kids.

First off, if you haven't signed up yet to get your free ebook "FREE PUBLICITY FOR THE HEALTH AND BEAUTY INDUSTRIES" do so right now! Remember, you also get the special bonus of weekly marketing tips and movie clips - at not cost to you!

Secondly, you owe it to yourself to sign up for one of Yianni's classes at stop being self destructive. Spend three hours with a master marketer and learn techniques that will change your career.

Okay then - two important web marketing clients of Yianni's are the beauty industry superstars of Dramatics NYC and Mr. Beauty.

The first company is a hair salon that Stamas helped take from 0 to 9 locations in Manhattan and growing and the second is the legendary family beauty equipment business that he is empowering online.

Alan Lipman of Mr. Beauty knows the value of long term relationships and collecting media elements. The two came together here http://www.mrbeauty.com/testimonials.

Which leads us to...

QUESTION:
What was a common secret between these two companies that anyone can do to improve their web marketing?

SOLUTION:
Collect Media Elements and Then Use them in Campaigns

For stylists, spa service providers and personal trainers wanting to promote themselves, it’s as easy starting to videotape or take digital pictures of yourself. Why? Because the more material you have of yourself the more content you have when embarking on a goal oriented health and beauty campaign such as one for users of the proven StylistMarketingKit.com program.

For example, in our feature length motion picture Yianni Stamas' DocuThriller.com – called “the must see thriller for health and beauty pros” because it’s about a missing cult leader beauty professional - we needed a cost effective way to show the magician's wife being taken away by the police. In the movie’s storyline the wife has been suspected of murdering the cosmic buffoon named Creepy Clown NYC.

Our solution? We had the actor in the scene film himself in the mirror with the MPG recording function in a consumer grade Sony Cybershot Digital Still camera and added a panicky 911 voice over. To watch this scene please go to http://www.thrillumentary.com/39takingmywife/index.html featuring rare Houdini footage.

A special trivia note is that the movie is being shot in the Inwood/Washington Heights Northern Manhattan Neighborhood where Bessie Houdini – after her husband Harry died – spent the last of her days trying to bring Harry Houdini back from the dead.  Again, check out http://www.thrillumentary.com/39takingmywife/index.html - specifically the mirror scene – to see how a consumer camera that many of you may even have, was used on a major motion picture as a cost saver from having to show the more expensive way of doing the scene which would be having to show police taking the magician’s wife away in handcuffs.

The lesson learned from the mirror scene in the DocuThriller  is that if you collect video and digital still material on an ongoing basis, documenting your activities as a real estate agent, one day you will have use for it in conjunction with using your Stylist Marketing Kit.

For example, a contractor client of ours who is currently working on Calvin Klein's building as well as the united nation and the site for the mayor's NYC Revitalization project - Rafael Baez - after shooting some video footage of his work in progress we were then able to integrate everything into a campaign for him as a contractor.  To have an idea of what we did you can view his web site at www.rbdesignconstruction.com.

Note the opening segment with the “before” and “afters” consist of photos that Rafael’s crew had shot.  We then created a campaign for him using flash animation and slide show web technology. If you have taken one of our seminars then you know how this campaign was launched resulting in getting more clients, retaining loyalty and generating referrals.

Speaking of before and afters, this campaign approach has value outside of even just real estate web marketing. A client of ours from the beauty industry, Dramatics NYC, was recently given the beneficial use of images/media collected of what they do, through our development of the http://www.PickYourStylist.com campaign for them. 

In this campaign the client is able to pick their stylist by looking at videos we made that consist of – yes you guessed it – media elements.

Media elements collected can also include testimonials. For example, this client of ours had some terrific shots of their existing clients who just happened to be big wigs in their industry.  By putting these media segments online it makes for an effective way to share with others the good will you have in your business. And that my friends, is persuasive, especially to new clients. See http://www.mrbeauty.com/testimonials.

Until the next David Diary -

Bye Bye,

David Michael